About the role
We are seeking a highly motivated and experienced Meta & Google Ads Specialist to manage and optimize our paid advertising campaigns across both platforms. The ideal candidate will have a proven track record of success in developing, implementing, and analyzing effective campaigns that drive results.
Responsibilities
- Develop and execute comprehensive paid advertising strategies across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
- Conduct thorough keyword research, audience targeting, and competitive analysis to identify opportunities for campaign optimization.
- Optimize website content, meta tags, and other elements to improve search engine visibility.
- Create compelling ad copy and visuals that align with brand guidelines and resonate with target audiences.
- Manage campaign budgets and bids effectively to maximize ROI.
- Monitor campaign performance, analyze key metrics, and provide regular reports on campaign progress and recommendations for improvement.
- A/B test ad creatives, landing pages, and targeting parameters to optimize campaign performance.
- Stay up-to-date with the latest trends and best practices in paid advertising.
- Collaborate with marketing and sales teams to align advertising efforts with overall business objectives.
- Manage multiple campaigns simultaneously and prioritize tasks effectively.
- Troubleshoot technical issues related to ad platforms.
Qualifications
- 2-3 years of proven experience in managing and optimizing paid advertising campaigns on Meta and Google Ads.
- Strong understanding of digital marketing principles and best practices.
- Proficiency in using Meta Ads Manager, Google Ads, and other relevant analytics tools.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong attention to detail and organizational skills.
- Experience with e-commerce or lead generation campaigns is a plus.
- Google Ads and Meta Blueprint certifications are a plus.
Benefits
- Competitive salary and benefits package.
- Opportunity to work on challenging and rewarding projects.
- Collaborative and supportive work environment.
Salary
Competitive salary commensurate with industry standards and your skills and experience.
To apply
Please submit your resume and cover letter to hr@thedmsolutions.in
Additional information
- This is a full-time position.
- The location is Gurgaon.
